There are more than 6 billion daily searches worldwide on Google, therefore you need to make sure your ad is ranking high and you pay only for people that are clicking on your ads. In a digital war, your business is highly fighting for rankings. Google is famous for its algorithms and for maintaining things fair for its users. Using less conventional methods on Google in 2023, we wanted to share with you some creative ways to set yourself apart from the competition using PPC marketing and the best practices google ads. 

1. Switching to data-driven attribution

Data-driven attribution is the most commonly used attribution model for conversions in Google Ads because it uses historical data to determine how people interact with your ads and convert. Advertisers who switch to data-driven attribution from another attribution model typically see a 6% average increase in conversions. Using data-driven attribution, you can see how it will affect your account’s performance before switching, and you’ll also get insight into Discovery campaigns. As a result of data-driven attribution, machine learning algorithms assign fractional credit to customer touch points previously undervalued. Smart Bidding then reacts to these opportunities to optimize performance.

2. Auto, finance & travel get new ad types

As supply chain issues, pandemic restrictions, and economic turbulence continue to upend our lives over the past two years, Google has launched new ad types which will make a difference in 2023. It has created several different ad formats tailored to specific verticals (auto, finance and travel) to help these industries respond to dynamically changing needs. 

3. Similar audiences upgrade / transition

Starting May 1, 2023, Google Ads will no longer generate similar audiences (also referred to as “similar segments”) for targeting and reporting.  n essence, this means more automation. According to Google, similar audiences segments will be served by “more powerful, tested, privacy-centric automated solutions. These solutions help advertisers connect with relevant audiences while meeting people’s privacy expectations. Therefore, you should plan and test your transition to Smart Bidding and Optimized Targeting, so the impact will be less harmful.

4. New business name & logo ad assets 

Google announces design changes to search results, which make it easier for people to identify websites and businesses at a glance. These changes are now being extended to Search ads as well. Google Ads will crawl your website and create a business name and logo for you automatically. The business names and logos for mobile Search ads will be available in a beta version in the coming weeks.  

5. New voiceover features for video ads

Google launches a text-to-speech feature in Google Ads. You will be able to add voice-overs to your YouTube video ads by converting text input into natural-sounding speech that you can overlay on the video. In order to create high-quality voiceovers, Google has partnered with advertising professionals and copywriters across different industry verticals, in addition to studying 5,000 YouTube ads with different styles of copywriting. You can tweak various voice options based on your script or your goals, and use the most appropriate voice for your needs.

6. Performance max best practices

Performance Max is a new goal-based campaign type that allows performance marketers to use a single campaign to access all of their Google Ads inventory. Using machine learning, it enhances the performance of your brand across all Google inventory. Performance Max uses machine learning, so it calculates the best time to boost ads toward the right audience based on your assets and marketing goals. Once you provide them with your asset bank, Google Ads will begin processing Smart Bidding across multiple platforms, based on your goals. 

By using Google Ads Performance Max, you can dedicate your time to ad planning and optimization. With carefully chosen assets and the best machine learning technology, it will find your target audience at the right time, allowing you to focus on reaching your marketing objectives. 

Hire a company or do Google Ads yourself?

There’s no doubt that Google Ads is an effective way to reach your target audience and grow your business. But with so many different ways to use Google Ads, it can be tough to know where to start. That’s why many businesses choose to hire a company that specializes in Google Ads.

However, there are also some advantages to handling your Google Ads campaign yourself. By taking the time to learn Google Ads best practices, you can tailor your campaigns more specifically to your business goals. And you’ll have more control over how your budget is spent.

So, which is the best option for you? Hiring a company or doing Google Ads yourself? Ultimately, it depends on your needs and preferences. If you’re looking for someone else to handle the details of your campaign and also your digital marketing processes, hiring a company may be the best option. But if you’re willing to invest the time in learning how to use Google Ads effectively, doing it yourself could be the way to go.

Reasons To Work With Us

As Google Partners, we have extensive knowledge of Google Ads best practices and are dedicated to paid search marketing. We provide valuable insights and know-how that give our clients a competitive advantage. Our digital marketing services are oriented toward generating valuable new leads and revenue. Whilst we always keep tabs on metrics such as ad click-through rates, we know what keeps you in business. We measure leads, not likes. Contact us for a personalized offer.