Using less conventional methods on Google in 2023, we wanted to share with you some creative ways to set yourself apart from the competition using PPC marketing and the best practices google ads.
Read ArticleThe importance of having a Google Ads strategy before spending money on Google Ads cannot be overstated. A well-thought-out Google Ads strategy will ensure that your ads are relevant to your target audience, that you're bidding on the right keywords, and that you're not wasting money on ads that don't convert.
Read ArticleWhen it comes to digital marketing, there are a lot of acronyms and jargon to keep track of. Two of the most common terms you’ll hear are SEO vs SEM. But what exactly do they mean?
Read ArticlePay-per-click advertising is one such strategy that has proven time and again to be an effective way to reach and engage your target audience. 79% of marketers say PPC is hugely beneficial for their business as paid advertising returns at least $2 for every $1 spent, which is a 200% ROI rate.
Read ArticleWe've prepared the ultimate guide to help you understand what digital marketing is. Popular strategies, general purpose, as well as how to do it.
Read Article84% of patients use both online and offline sources to search for medical information. Healthcare organisations require advanced lead acquisition strategies to keep on top of their game.
Read ArticleNot only do paid ads take precedence over organic results, but they have been shown to increase brand awareness by 80%. Healthcare marketing agencies harness their expertise in paid search and SEO to help you attain tangible results.
Read ArticleTo help you make an informed decision, we’ve put together a few insights from our practice. Here are some considerations to bear in mind if you’re looking to hire a professional SEO company.
Read ArticleThere are few barriers to entry in the digital landscape, so competition is fierce. An effective marketing strategy can only achieve great results by focusing on facts. But how do you validate the beliefs and practices that drive your efforts?
Read Article80% of your success in online marketing is showing up at the right place, at the right time, for the right audience. What makes your website page or blog stand out among millions of similar Google results?
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