Google Ads or AdWords is an online advertising platform that allows businesses to place ads on and its partner websites. Google Ads is the largest online advertising platform in the world, with over 2 million advertisers spending an estimated $32 billion on Google Ads in 2022. Google Ads works by auctioning off ad space to the highest bidder. Advertisers set a maximum bid for how much they’re willing to pay per click, and Google uses a complex algorithm to determine which ads to show and in what order. The algorithm takes into account factors like the advertiser’s max bid, the quality of the ad, and the relevance of the ad to the user’s search query. 

The importance of having a Google Ads strategy before spending money on Google Ads cannot be overstated. A well-thought-out Google Ads strategy will ensure that your ads are relevant to your target audience, that you’re bidding on the right keywords, and that you’re not wasting money on ads that don’t convert. Some general guidelines which we will explain in depth in the following article are:

  • Use keyword targeting to reach potential customers who are searching for your products or services. 
  • Use location targeting to reach potential customers in specific geographic areas. 
  • Use demographic targeting to reach potential customers based on their age, gender, or interests. 
  • Use remarketing to reach potential customers who have visited your website but haven’t converted into a customer yet. 
  • Use ad extensions to provide additional information about your products or services and improve your click-through rate. 
  • Use negative keywords to exclude people who aren’t interested in your products or services from seeing your ads. 
  • Use different ad types to experiment with what works best for your business. 
  • Use A/B testing to test different versions of your ads and see which one performs better. 
  • Set up a conversion tracking pixel so you can track how many people are converting after clicking on your ad. 
  • Keep your ads relevant and up-to-date so that they continue to perform well over time.
  • Monitor your campaigns closely

1. Start with thorough keyword research

When it comes to creating a well-rounded Google Ads strategy, one of the most important things you can do is to make sure that you are targeting the right keywords. This means doing your research upfront to find the keywords that are most likely to result in conversions for your business. There are a few different ways you can go about this research. 

One option is to use Google’s Keyword Planner tool, which allows you to see how often certain keywords are being searched for and how much competition there is for those keywords. 

Another option is to use a third-party keyword research tool like SEMrush or Ahrefs. These tools will give you even more detailed information on keyword difficulty and search volume. Once you have a good idea of which keywords you should be targeting, you can then start building out your Google Ads campaigns around those keywords. 

Make sure to use them in your ad copy and in your landing pages to make it clear to Google that your campaign is relevant to those terms. By doing your keyword research upfront, you’ll be in a much better position to succeed with your Google Ads strategies and make money for your business in 2023.

  1. Reach customers on the top stage of the funnel

The top stage of the funnel is when customers are first becoming aware of their needs and are beginning to search for solutions. In order to reach these customers, your Google ads should be focused on creating awareness of your brand and driving traffic to your website. Some strategies you can use to achieve this include: using keywords that target customers who are just beginning their research, creating ad copy that is focused on educating the customer and raising awareness of your brand, using display advertising to reach a wide audience with your message, or utilizing YouTube advertising to reach potential customers who are watching videos related to their needs. 

  1. Reach customers on the bottom stage of the funnel

The final stage of the marketing funnel is the bottom stage, also known as the purchase stage. This is where customers are ready to buy your product or service. To reach these customers, you need to create ads that focus on the benefits of your product or service. You can also use retargeting ads to reach customers who have already shown interest in your product or service. In this stage of the funnel, you need to use long tail keywords, as specific as possible. 

For example: Hyundai accent 2022. Here are a few tips for creating effective ads that will reach customers on the bottom stage of the funnel: 

  • Use relevant long tail keywords: When creating your ads, be sure to include relevant keywords that customers on the bottom stage of the funnel would be searching for. This will help ensure that your ad is shown to them when they’re searching for what you offer. 
  • Include a call to action: Your ad should include a call to action that encourages customers to take the next step and purchase your product or service. 
  • Make your ad stand out: With so many ads competing for attention, you’ll need to make yours stand out from the rest. Use attractive visuals and compelling copy to grab attention and encourage clicks. 

By following these tips, you can create ads that will reach customers on the bottom stage of the funnel and help increase your sales in 2023.

2. Try Automated Smart Bidding

If you’re still manually bidding on your keywords, you’re missing out on a lot of potential revenue. Automated smart bidding is a feature in Google Ads that allows you to automatically set bids based on your goals. For example, you can set a bid strategy to maximize conversions or maximize clicks. Smart bidding uses machine learning to automatically optimize your bids for each auction. One of the benefits of automated smart bidding is that it takes the guesswork out of keyword bidding. You no longer have to worry about which keywords are most valuable and how much to bid on them.

Instead, you can focus on other aspects of your campaign, such as creating great ad copy and designing attractive ad creative. Another benefit of automated smart bidding is that it can help you scale your campaign. If you’re manually bidding on keywords, there’s only so much you can do without increasing your budget. With automated smart bidding, you can set a higher budget and let the algorithm work its magic. If you’re not using automated smart bidding, now is the time to start. 

3. Don’t miss to Add Extensions

If you want to make money with Google Ads in 2023, don’t miss out on adding extensions to your ads. Extensions are a great way to improve your ad’s visibility and click-through rate, and can ultimately help you generate more leads and sales. Here are some of the most effective extensions to use:

  1.  Call Extensions: Call extensions allow potential customers to call your business directly from your ad, making it easy for them to get in touch with you. 
  2. Location Extensions: Location extensions show your business’s address and phone number beneath your ad, making it easier for customers to find you. 
  3. Sitelink Extensions: Sitelink extensions provide additional links to other pages on your website, giving potential customers more options to explore. 
  4. Callout Extensions: Callout extensions highlight special features or benefits of your product or service, helping you stand out from the competition. 
  5. Structured Snippet Extensions: Structured snippet extensions allow you to showcase specific types of information about your product or service, such as price or availability. 

4. Take care of the negative keywords

Assuming you’re running a Google Ads campaign, one of the first things you should do is take care of your negative keywords. By doing this, you’ll make sure that your ads don’t show up for irrelevant searches, saving you money and ensuring that your ad spend is going towards potential customers. 

To find your negative keywords, start by looking at your search terms report. This will show you the terms that people have searched for that have resulted in your ad being shown. If you see any terms that are unrelated to your business or product, add them as negative keywords. You can also use Google’s Keyword Planner tool to find related negative keywords. Simply enter a few relevant keywords into the tool and it will generate a list of related terms, some of which may be negative keywords for your campaign. 

Finally, keep an eye on your search term report on an ongoing basis and add any new relevant negative keywords as they come up. By doing this, you’ll ensure that your Google Ads campaign is as effective as possible and that you’re not wasting money on irrelevant clicks.

5. Google Shopping campaigns for eCommerce

Google Shopping campaigns are a great way to promote your eCommerce business. They allow you to showcase your products in a visually appealing way, and reach a wide audience of potential customers. 

To set up a Shopping campaign, you’ll need to create a product feed that contains all of the necessary information about your products. Once your feed is set up, you can then create your campaign and specify your budget and bids. Once your Shopping campaign is live, you’ll need to monitor it closely to ensure that it’s performing well. You can do this by checking your campaign statistics regularly and making changes as needed. 

With a little bit of effort, you can easily create and manage a successful Google Shopping campaign. By following these tips, you can ensure that your campaigns are profitable and help you reach your business goals. We suggest to put in the effort as these campaigns convert better and cost less than standard Google Search Campaigns. 

6. Use Performance Max for best Google Ads Strategies

Are you looking to make more money with your Google Ads strategies in 2023? If so, then you need to focus on using Performance Max. The average person need 7 touchpoints with the business before buying. Performance Max is a new feature that focuses on omnipresence. This is a new Google Ads tool that was launched in 2020 and it is designed to help businesses get the most out of their campaigns. Performance Max allows businesses to see how their ads are performing in real-time and make changes accordingly. This is valuable because it can help you improve your campaigns on the fly and make sure that you are always getting the best results possible.

7. Improve your Landing Page

Your landing page is the first thing potential customers see when they click on your ad – so it’s important to make a good impression. Here are some tips to improve your landing page and increase your conversion rate: 

  1. Keep it relevant Make sure your landing page is relevant to the ad that brought the user there. If there’s a disconnect, you’ll lose them. 
  2. Make it visually appealing Users are visual creatures – so make sure your landing page is pleasing to the eye. Use images and videos to break up text, and use colour to guide the user’s eye. 
  3. Use persuasive copy. Your landing page copy should be clear, concise, and persuasive. Use active language and powerful words to convince users to take the next step. 
  4. Include a strong CTA Your call-to-action (CTA) should be clear and visible, and it should tell users what you want them to do next. “Buy now,” “Sign up today,” or “Learn more” are all effective CTAs. 
  5. Make it mobile-friendly More and more people are using their smartphones to browse the web, so it’s important that your landing page is mobile-friendly. This means having a responsive design that looks good on all screen sizes.
  6. Track & Analyze your landing page. Study the user behavior on the page by installing heat maps and Google Analytics. This will allow you to make informed decisions and changes. 

8. Your Google Ads Strategies need neverending optimization

If you’re looking to make money with Google Ads strategy in 2023, you’ll need to be prepared to optimize your campaigns on an ongoing basis. This means regularly reviewing your performance data and making adjustments to your campaigns to ensure that you’re getting the most return on investment possible. To be successful with this approach, you’ll need to have a solid understanding of how Google Ads works and how to interpret your performance data. 

This means constantly testing different approaches and tweaking your campaigns on an ongoing basis. It can be a lot of work, but the rewards can be significant. A well-optimized campaign can result in more clicks, more conversions, and more revenue. So if you’re not already doing it, now is the time to start investing in the optimization of your Google Ads campaigns. 

9. Pay attention to your Ad Rank

Ad Rank is one of the most important factors in determining the success of your Google Ads strategy. Ad Rank is determined by a number of factors, including the quality of your ad, the relevance of your ad to the keywords you are targeting, and the click-through rate (CTR) of your ad. To improve your Ad Rank, you should focus on creating high-quality ads that are relevant to the keywords you are targeting. You should also aim to improve your CTR by making sure your ads are well-targeted and relevant to the searcher’s intent. Using highly specific ad copy and highly specific landing pages will make the ad copy relevant to the selected terms. This way your Ad Rank will improve and you’ll win the auction and optimize your ad price. 

10. Use the targeting options

Google knows a lot about its users and they are using all the data about the last websites visited, the last places you’ve been, and the last searches. All this info can help you reach the right audience. You can create segments based on demographics, interests, devices, and time. For example, if you are a wedding organizer and you get your calls mostly during the weekend, optimize your ads with a limited-time option. Google Ads offers a variety of targeting options that can help you reach your target audience. You can target by location, demographics, interests, and more. 

However, one of the most powerful targeting options is remarketing. Remarketing allows you to show your ads to people who have already visited your website or interacted with your brand. This is a great way to keep your brand top of mind and increase the chances of conversion. Another targeting option to consider is custom intent audiences. With custom intent audiences, you can target people who are actively searching for products or services like yours. This ensures that your ads are being seen by people who are already interested in what you have to offer. Finally, consider using negative keywords to exclude certain groups of people from seeing your ads. For example, if you sell women’s clothing, you may want to add “men” as a negative keyword so that your ad doesn’t show up when men search for clothing. By using these various targeting options, you can be sure that your ads are being seen by the right people and that you’re making the most efficient use of your budget.

11. Competitors research

As your business grows, it’s important to keep an eye on your competition. By conducting regular competitor research, you can adapt your own strategies to stay ahead of the curve. There are a number of different ways to research your competitors. Creating a Google AdWords strategy is a great place to start. By using the “Keyword Planner” tool, you can see how much your competitors are spending on advertising, and which keywords they’re targeting. You can also use Google search operators to find out where your competitors are being mentioned online. This can be useful for finding guest blogging opportunities and other places where you can get your business in front of a new audience. Finally, don’t forget to check out your competitors’ websites and social media accounts. Take note of anything they’re doing that you could be doing better, and make sure you’re providing a superior customer experience at every touchpoint. 

12. Improve Call to Actions

As a business owner, you’re always looking for new ways to make money. And with Google ads, you can do just that. But if you want to really make the most of your Google ads strategy

, you need to focus on your call to actions. Your call to action is what tells your customers what you want them to do. And if it’s not effective, then your customers won’t take the action you want them to. So, how can you improve your call to actions? 

  1. Keep your CTA short and sweet: The shorter your CTA, the more likely people are to click on it. So keep your CTA text to a maximum of three words. 
  2. Use action words: Words like “download,” “shop now,” and “sign up” are more likely to get people to take action than words like “click here.” 
  3. Use first person pronouns: Using first person pronouns in your CTAs (like “me” and “my”) can increase click-through rates by as much as 300%. 
  4. Make your CTA stand out: Use contrasting colors or make your CTA button a different shape than the rest of your ad so that it catches people’s attention. 
  5. Use negative wording sparingly: While using words like “don’t miss out” or “act now” can be effective in getting people to take action, using too much negative wording can come across as pushy and turn people off. So use it sparingly. 
  6. Test, test, test: Always test different versions of your CTAs to see which ones perform the best. Try different colors, shapes, sizes, and wording to see what gets people to take action.

Hire a company or do Google Ads yourself?

When it comes to online advertising, pay-per-click (PPC) is one of the most effective methods for driving traffic to your website. And while you can manage your own PPC strategies and campaigns, working with a PPC agency can be a wise investment that pays off in both the short and long run for your digital marketing efforts. Here are three reasons why: 

  1. PPC agencies have the expertise and experience to get results. Managing a successful PPC strategy requires knowledge of complex algorithms and a keen understanding of how to target the right keywords. It’s also important to continuously monitor and adjust your campaigns to ensure they’re as effective as possible. This is an area where PPC agencies excel. The team at an agency will have the experience and expertise necessary to set up and manage a successful campaign on your behalf. 
  1.  PPC agencies can save you time. Running a business takes a lot of time and energy. If you’re trying to manage your own PPC campaigns on top of everything else, it can quickly become overwhelming. Working with a PPC agency can free up your time so you can focus on other aspects of running your business. 
  1. PPC agencies can help you save money. While it may seem counterintuitive, working with a PPC agency can actually help you save money on your online advertising spend. This is because agencies have access to tools and resources that allow them to optimize campaigns. Of course, an experienced team like Wesrom would recommend the optimal budget for each Google Ads Campaign.

If you want to make money with Google Ads in 2023, you need to contact Wesrom for the best strategy. We have a team of experienced professionals who can help you create a campaign that will get results. We know how to target the right keywords and create ad copy that sells. Contact us today and let us help you grow your business.

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