A marketing strategy implies investment, both time and money. Not every situation calls for a new marketing strategy, but when the stakes (and potential wins) are high, one needs a well-rounded and detailed plan of action.
A marketing strategy can be developed for different reasons:
A well-thought-out, organized and easily implementable marketing strategy is much more likely to guarantee tangible success. Furthermore, clarity on both marketing channels and language, combined with metrics that give an accurate pulse of success or failure will lead to much better outcomes.
Otherwise, any success can be attributed to luck. And we don’t believe that’s an effective long-term marketing strategy.
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