Your Website Can Make Or Break Your Brand

Your website is at the core of your inbound marketing strategy. It must connect with your ideal customer in seconds and grab their attention. First impressions are critical as your website is the first thing most of your customers or prospects see when deciding whether or not to do business with your company. It is your single most important marketing tool.

In order to successfully convert visitors into prospects or leads (and eventually into customers) your website must help every single visitor get to know, like and trust you. This applies to any business, whether B2B, B2C or nonprofit, and whether you do business locally or globally. There’s a big difference between a great-looking website, and a great-looking website that’s optimized to generate leads.

Effective Marketing Websites Generate Leads

We don’t need to talk about the importance of your website being dynamic or easily updated. Or how you should avoid the use of fancy flash animation. Or why you need a mobile or responsive website. Or how you should integrate a blog or optimize for social sharing and community building. You already know all these things.

The focus of your next website design needs to be on lead generation. It must be built with an inbound marketing strategy at the foundation. It must focus on delivering quality content. Your visitors must be able to easily find and consume the information they’re looking for without the involvement of a sales person. Your website needs to be performance driven, designed with lead generation in mind, and have the proper analytics program in place to measure it’s effectiveness.

Over 90% of Consumers Use The Internet When Researching Products or Services Before Buying

As traditional marketing tactics continue to decline in effectiveness more businesses are shifting their budgets to digital and online marketing tactics. This makes logical sense given that buyers are getting better at tuning out interruptive, mass-broadcast marketing messages and are turning to the Internet to answer their questions.

Today’s consumer expects information when they want it and how they want it. Buyers are spending more time online researching brands, products and services, reading reviews, and learning how to make smarter buying decisions long before they ever engage with a business. Having an inbound marketing strategy and tactics at work can help you capitalize on this growing trend, generate more qualified leads and secure a larger market share.

Your Investment

Websites range in price depending on what exactly you want to do with your website. Some features require advanced programming which can drastically increase costs.

For a basic Inbound marketing-optimized website you should expect to spend a minimum of $8,000. For an industry-best web presence that will eclipse most your competitors, both in terms of aesthetics and conversion rate, we recommend you budget $65,000 or more.

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